
Brand effect
“Top 500 means neither limit nor terminal. Glories and splendors represent only a moment in history.”
People Electrical Appliance Group is carrying out all-round, comprehensive brand advertising in all kinds of media in China for years. It is also expanding brand influence by combining marketing and product service. The brand of People is being built from such aspects as product, quality, service, market, advertising, culture, and technology. Internally, the enterprise is learning-oriented to improve overall qualification; externally, it uniforms corporate image and improves brand recognition, building the pubic image that is honest, upright, lawful, and courageous in undertaking social responsibilities. It takes only 13 years that this brand has been a national brand toward the word in the field of industrial electrical appliance of China.
Invigoration
People Electrical Appliance Group is amicable to every employee and customer with the aim to building a long-lasting brand and to dedication and invigoration.
From relocation to Liushi to joint stock holding, from establishing seven special subsidiaries to entering Shanghai, from merging state-owned enterprise to targeting at the entire China, from integration of resources to brand building, from product operation to capital operation… People Electrical Appliance is found across China. Since 2002, People Electrical Appliance Group has been admitted to the Top 500 Enterprises in China thanks to its enormous scale, technological strength, and high efficiency. In 2003, as a result of its excellent business performance, the group became a World Top 500 Machinery Enterprises. In 2008, further, it was entitled in the front rank of Top 200 Chinese Enterprises in Terms of Economic Efficacy, the Top 200 Chinese Enterprises in Terms of Tax Payment, and the Top 10 Privately Operated Enterprises in China in Terms of Tax Payment, and was entitled rank 13th of overall competitors of China privately operated enterprises, and the brand value reaches 6,233,000,000 in 2009,which is on the first valued brand in chinese industrial electrical equipment field for three consecutive years.
Superior quality
We are not satisfactory with the 100% up to grade, we are pursue the 100% excellence.
Targeting at “Satisfying customer demands continuously and creating value for customer constantly”, People Electrical Appliance Group is growing by leaps and bounds in the field of industrial electrical equipment thanks to experienced staff, superior quality control, well-organized management system, and excellent, quick-response service system. As the market share continues expanding, the group is now one of the largest enterprises in China in terms of production and sales of industrial electrical equipment.
From year 2004, the enterprise introduced performance excellent manegement model, and had improved the overall vision by exploration, innovation, chasing excellence and optimizing quality control management contiously, and realized harmonization of domestic market and global market, national brand and worldwide brand, Peole technology and worldwide technology.
Excellent of China Quality Award is the symbol of excellent quality, excellent team, excellent enterprise and excellent model for People Electric Appliance Group.
In November 2008, People Electric Appliance Group was entitled the top quality award-National Quality Award of China.